*Remember that this department remains on my list of Top 20 Grad School Possibilities.
They break down consumers into the three categories as follows:
- Tightwads (21%) - their affective reaction to spending may lead them to spend less than their more deliberative (i.e., consequentialist) selves would prefer
- Spendthrifts (18%) - the failure to feel the pain of paying may lead these consumers to spend more than their consequentialist selves would prefer
- Unconflicted consumers (61%) - tend to spend about as much as their more deliberative selves would prefer
Anybody want to guess where I fell on this scale? Yes, a tightwad.
The researchers have an interesting, freely accessible journal article on their development and validation of the Tightwad-Spendthrift (TW-ST) scale. I will bullet point some of the findings I found of particular interest.
- Women are more likely than men to be spendthrifts.
- Correlation between income and TW-ST scale is low (r=.12), suggesting that reluctance to spend is not a function of ability to spend.
- Tightwads are more motivated by avoiding the pain of spending rather than gaining the pleasure of saving. (Correlation between the two statements was an impressively low r=.08). Seeking the pleasure of saving is a defining characteristic of the "frugal" personality, considered a separate concept from the tightwad.
- Tightwads are more likely to find spending painful before a purchase, while spendthrifts are more likely to feel the pain after the purchase.
- Consistent with the researchers' hypotheses (and this is correlational, not causal), tightwads and spendthrifts both report lower levels of overall happiness than unconflicted consumers. However, highly frugal individuals are happier than the less frugal.
- Tightwads find it difficult to "suspend (otherwise beneficial) self-control when doing so would be desirable." Spendthrifts have the opposite problem with exercising self-control.
- Tightwads spend significantly more on investments than consumables, relative to their own desired levels of spending. In other words, spending money on investments (where "thoughts of future consumption dampen the pain" of spending) is less painful to tightwads than spending money on stuff to use, so they come closer to spending the "right" amount on investments.
- Spendthrifts overspend significantly more on consumables than investments (consistent with "present-based" time perspective).
- In an experiment, tightwads were more willing to pay a $5 fee when it was characterized as a "small $5 fee" than a "$5 fee." Spendthrifts and unconflicted consumers did not differ in their response based on how the fee was framed.
- There is no correlation between TW-ST scores and the Eating Attitudes Test. However, the researchers (and I!) are interested in further investigation into possible relationships between the TW-ST scale and dieting behavior.
I find the comparisons of frugal vs. tightwad individuals pretty interesting. I wonder if tightwads are more likely to "underearn" relative to frugal folks, since they are primarily about not spending rather than actually building up savings. (Of course, there is no reason why a person can't have elements of both.)
Right now, I'm glad that I'm a tightwad. That reluctance to spend money has allowed me to build up some reserves to go toward keeping me off the streets while I am back in school. And truly, I shudder to think how many pairs of shoes I would own if I were a merely "unconflicted" consumer.


