...You see an article from the Journal of Personality and Social Psychology (the top journal in the field) refer to the "equation likelihood model (ELM) of persuasion (Petty & Wegener, 1998)" and you start laughing hysterically.
The elaboration likelihood model is quite easily the most well-known and dominant attitude theory of the last 25 years. It is hard to imagine any reader of this article not being very familiar with the model.
Amusingly, a google search on "equation likelihood model" brings up this article and some guy's undergraduate thesis (which has clearly cribbed a lot from this article). It's odd to imagine that his thesis advisor didn't totally bust him on that. I can only suppose that the advisor assumed the word error was the kid's own or simply could not even see the mistake, having made recognition of the phrase automatic due to the ubiquitousness of "elaboration likelihood model" in print.
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And now, you are number 1 on google for "Equation Likelihood Model". Congratulations.
Hah, that hadn't even occurred to me, but of course.
But perhaps given the name of this blog, it should be "Equestion likelihood model."
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